Geboorteplein - Automated Printing Workflow Solutions
Streamlining Custom Product Manufacturing with Intelligent Automation
The Challenge: Manual Order Processing Creating Bottlenecks
Geboorteplein, specializing in personalized birth announcements and custom wallpaper products, faced significant operational challenges due to manual order processing between their WordPress e-commerce platform and printing partner systems. Manual data entry consumed valuable resources while creating potential for errors and delays.
Additionally, their customers needed sophisticated wallpaper customization capabilities that weren't available through standard WordPress plugins, limiting their ability to offer truly personalized products.
The Solution: Dual-Track Automation and Custom Plugin Development
Aery delivered a comprehensive automation solution with two key components: Laravel middleware that automatically processes orders between the WordPress webshop and printing partner APIs, and a custom WordPress plugin providing advanced wallpaper customization capabilities.
The middleware solution eliminates manual intervention by automatically transferring order data, customer specifications, and production requirements directly to printing partners. The custom plugin empowers customers to visualize and personalize their wallpaper selections with precision.
Technology Stack:
Middleware: Laravel framework for reliable API wordpress integration
Frontend: VueJS for dynamic user interfaces
WordPress Plugin: Custom PHP, HTML, and TypeScript development
API Integration: Seamless printing partner connectivity
Database: Optimized for product customization data
Results: Revolutionary Efficiency and Customer Experience
The automation solution reduced manual handling time by 95%, transforming Geboorteplein's operational efficiency while eliminating processing errors. Orders now flow seamlessly from customer selection through production scheduling without manual intervention.
The custom wallpaper plugin has enabled thousands of satisfied customers to create exactly the personalized products they envision, significantly enhancing the customer experience and expanding product offerings.
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